Don’t miss the University of Oregon Career Center Workshop and Open House at our new space at the University of Oregon in Portland in the beautiful, new White Stag Building!
Note: This workshop is taking place at the recently opened White Stag Building, the new home of the UO in Portland. >> travel directions
Cassie Pruett, Reach Group partner, author, and authority on Generation Y, shares the latest research on attracting a new generation of talent and creating an effective intergenerational work environment. Pruett launches the workshop by sharing the worldview of the connected generation and six dynamic strategies to inspire unprecedented loyalty and high-performance in the workplace.
After the opening keynote, Pruett moderates an insightful panel of top young talent who will provide an insider perspective on what made their first jobs a big success or a major disappointment. This articulate and candid panel will then answer your burning questions and share powerful examples and specific characteristics of programs that succeeded or failed in reaching their generation.
In this lively interactive training session you will get detailed information on what the connected generation craves in the workplace as well as fresh strategies for utilizing their talent. The workshop will give innovative ways to rethink your internships, training programs and workplace dynamics. The insights from this workshop will enable every type of ambitious organization to transform market research and insider information into actionable strategies and tangible results.
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Cassie Pruett is an author, partner at Reach Group and an authority on Generation Y. She has a gift for articulating the work, play and shopping habits of her own generation and effectively translates her research into relevant insights and brand-building strategies for clients.
Cassie is the editor and primary contributor to Reach Group's Connected Generation blog and is a frequent guest on the companion podcast. She is a student of new media and keeps her finger on the pulse of what’s new, what’s important, and what’s coming.
Cassie has worked nationally with leading brands including Nike, Church and Dwight, and Disney. She is the co-author of The Free Agent Formula: Six breakout strategies for the modern entrepreneur, which will be published in spring 2008 as well as a local correspondent for Nike Women in their recently launched Field Reporter program.
Cassie’s insights and ideas have been featured in BusinessWeek.com and she is known internationally for her custom games and Mad Libs.
The Reach Group is a boutique consultancy that provides fresh insights and clear thinking about the Connected Generation. With our podcasts, blog, books, speaking, training, research and consulting, we provide brands with the tools they need to engage the modern marketplace and the Connected Generation.
Brands large and small are turning to Reach Group Consulting for resources to help them understand how the market has evolved and how to best serve this new breed of connected consumers. Reach Group works hard to help marketers and brand leaders exhale by providing teaching, training, and information tools. We have a clear sense of where they’re at, what information is most relevant to them, and what media formats best support their learning.
We bridge the gap between the established marketplace, where many brands have worked and played successfully for many years, and the new consumer playground—where the latest opportunities lie.
